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I’ve been on a bit of a travel frenzy this summer, which is very unusual for me. My world typically remains focused on serving my clients in the San Francisco Bay Area, with occasional two or three-day jaunts to the Scottsdale Center for Dentistry perhaps once per quarter.
Beginning in June this year, however, I made my first trip to Europe to visit the Sirona Center of Innovation in Benzheim, Germany (with a fair amount of time to experience and enjoy Heidelberg as well as Paris, France). Shortly thereafter, over 200 of my colleagues and our business partners descended on Hollywood, California for a three-day conference and intensive education on the business of dentistry and what role we play in enhancing the patient experience and practice lifestyle.
And as I write this, I am on my return flight to the Bay Area from the largest ever conference on digital dentistry, with 4,000 passionate dental professionals in Las Vegas. I strongly believe that August 16, 2012 will go down in history as a date that changed the future of dentistry. Let’s start there for this post. Shall we?
Think back to January 9, 2007 when Steve Jobs stood on stage to announce the very first iPhone. On the surface, it was simply a product launch. In actuality, it marked a revolution the way that we interact with technology. Certainly, there were smartphones before the introduction of the iPhone, and the adoption rate hovered around 10%. Within two years, that skyrocketed to 40%, thanks in big part to the iPhone. (U.S. Census Bureau, Wall Street Journal)
Apple brought us something new, that delivered simplicity and elegance in integrating tools and resources like a calendar, email and music player, that we were already accustomed to using in our lives – all in one device. Not to mention the rapid expansion of “apps” and functionality we didn’t even know we wanted.
This is exactly what Sirona’s CEREC 27.5 celebration, and launch of the new Omnicam will do for dentistry. Just as there were cell phones and even smartphones prior to the launch of the iPhone – digital impressioning devices, intraoral cameras, and even full in-office CAD/CAM restorative systems, including CEREC, are reaching significant levels of market penetration.
CEREC AC with Omnicam brings an elegant, full-color, all-in-one 2D and 3D camera, the most sophisticated CAD software for restorative planning, design and manufacturing, and the only truly integrated connectivity with cone-beam CT for restorative-driven implant planning and guided surgery. This IS the digital patient.
CEREC 27.5 Omnicam Launch Video
Sirona’s Omincam and portfolio of imaging devices deliver in elevating the level of patient care with best in class diagnostic, case presentation and restorative tools. The future of dentistry is here.
